New phone features ‘baffle users’
The complexity of modern mobile phones is leaving users frustrated and angry, research suggests.
Some 61% of those interviewed in the UK and US said setting up a new handset is as challenging as moving bank accounts.
Compiled by mobile firm Mformation, the survey found 85% of users reporting they were frustrated by the difficulty of getting a new phone up and working.
Of the 4,000 people questioned, 95% said they would try more new services if phones were easier to set up.
Web browsing
Mformation spokesman Matthew Bancroft said users were frustrated by having to call an operator or look online for help.
“There is an enormous range of things modern phones are capable of doing but the paradox is that many people are not using these capabilities,” he said.
Of those questioned, 95% said they would be more likely to use new features if the initial set-up were easier.
Read More